At the Scrum Gathering in Orlando, we talked about company management as an impediment to the adoption of Agile and Scrum within organizations. Within the Scrum/Agile community, we are all believers and advocates. We network within our community. We publish data that support the adoption of Agile and Scrum, and we trust the data because they come from our community.
We thought that part of the problem might be that company management lies outside of our community. Our community's studies, reports, and supporting data don't show up in the things they read. We wondered what it would take to get more crosstalk between our communities, and how to get our stuff published in places that have credibility in the management community.
I recently read The Business Value of Agile Software Methods by Rico, Sayani, and Sone. The authors do a good job documenting various Agile practices and their return on investment. It is a businessy book, and we can use it when we present to the management community.
What else can we do to engage the individual managers and the management community as a whole? What magazines should we publish in? What conferences should we present at? What else can we do to make Agile and Scrum part of the management community's vernacular?
(Crossposted as a LinkedIn discussion)