Scrum and Agile lack credibility outside our community

At the Scrum Gathering in Orlando, we talked about company management as an impediment to the adoption of Agile and Scrum within organizations. Within the Scrum/Agile community, we are all believers and advocates. We network within our community. We publish data that support the adoption of Agile and Scrum, and we trust the data because they come from our community.

We thought that part of the problem might be that company management lies outside of our community. Our community's studies, reports, and supporting data don't show up in the things they read. We wondered what it would take to get more crosstalk between our communities, and how to get our stuff published in places that have credibility in the management community.

I recently read The Business Value of Agile Software Methods by Rico, Sayani, and Sone. The authors do a good job documenting various Agile practices and their return on investment. It is a businessy book, and we can use it when we present to the management community.

What else can we do to engage the individual managers and the management community as a whole? What magazines should we publish in? What conferences should we present at? What else can we do to make Agile and Scrum part of the management community's vernacular?

(Crossposted as a LinkedIn discussion)


Siddharta said...

I'm not sure its healthy to treat managers responsible for the success of agile adoption as an impediment. It's not surprising then that managers push back on scrum.

Richard said...

I'm not interested in Agile adoption for its own sake. I am interested in team excellence and success, and Agile adoption is a means to that end. So when you write, "managers push back on scrum," I read, "managers are an impediment to excellence and success." So I disagree with you: when we ask managers to participate in making their teams successful via Agile practices, and they refuse, they are an impediment to success.

That some managers say no to Agile is the problem I want to solve. Why don't they see the value in Agile? What can we do to help them? How can we get our communities together so they aren't distinct?

Vineet said...

I think part of the problem is that Agile just makes so much sense to many people that they almost push 'Agile for Agile's sake', as opposed to Agile because it solves a particular problem that we have. I think we just need to do a better job of selling Agile to management.

I haven't read the book, but I feel that in many cases Agile doesn't really give you a better ROI - it might cost more, but it just is your only option if you want the project to succeed.


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